Facebook, Instagram, LinkedIn, Twitter, Pinterest, WhatsApp, Snapchat… how can you best use them and how do you increase the reach and the ROI of social media campaigns? Consumers use social channels every day to gather information, to compare, to give their opinion, and to ask questions. But also to get in touch or to purchase directly from a webshop.
- Reach specific target groups on various Social Media channels
- Reach your target audience in all stages of the purchase funnel at any time, on various devices, and in apps
- Advance targeting possibilities, such as remarketing of website visitors or customer lists
The use of Social Media marketing
Social Media are good marketing tools. It is important to set goals and to make choices. Depending on the time and budget available, the advice is given about using the right channels through which to reach your target audience. This includes:
- Promotion and sale of products and special offers
- Lead generation
- Recruiting new staff or students
- Reputation management and building up knowledge of the market
Social Media advertising
We have experience with advertising on different Social Media advertising platforms, both nationally and internationally. Do you know which social media channel is best suited to your organization? We would be glad to advise you and set up Social Media advertising campaigns:
- Facebook advertising
- Instagram advertising
- Twitter advertising
- YouTube advertising
- LinkedIn advertising
- Pinterest marketing
Social Media ROI and Analytics
The customer journey from consumer to a customer is not linear. People do not proceed with a purchase immediately, particularly if it involves a big decision. In the orientation stage, in particular, people use social media networks before they make a purchase or procure a service. Measuring Social Media sources in Analytics is, therefore, essential.
Incorporate the acquired knowledge in your organization and save on costs, gain new insights, increase sales, and set new objectives. Kagiso Digital provides transparent reports and offers advice to further optimize Social Media marketing. Any questions? Contact one of our Social Media experts.