What is Content Marketing?
Content marketing is the planning, production and distribution of content in different formats to achieve company objectives such as lead generation, engaging with customers, building brand authority etc. Content can be created using article, presentations, podcasts, interviews, videos, infographics, whitepapers, and other content content formats.
Step one involves industry research to come up with a strategy, step two involves content creation and the final step is content distribution to promote that content so that it gets found by your target audience. Kagiso Digital helps you to distribute your content using multiple channels such SEO, social media, email newsletters and paid advertising. This makes sure that all the quality content actually gets seen by people and leads to conversions.
How Kagiso Digital can help you:
- We can create a content strategy for your niche.
- Help you come up with a content calendar.
- We can assist with content creation.
- Finally we can help you with content distribution to reach your target audience